How Important is Product Photography in Ecommerce?
Product photography is enormously substantial in ecommerce since it is the primary way that consumers can visually evaluate a product before buying it. A high-quality product photo can efficiently communicate the features and benefits of a product and can impact a customer’s purchasing decision.
Here are a few reasons why product photography is so important in ecommerce:
Visual appeal: High-quality product photography can make a product look more appealing to prospective customers. Consumers are more likely to be drawn to products that look visibly alluring and well-presented.
Product details: Product photography can assist customers to see the detailed description of a product, such as its size, shape, color, and texture. This is especially important for products that have unique or intricate features that customers might not be able to see in person.
Trustworthiness: High-quality product photography can make a business appear more reliable and professional. If a business takes the time to present its products in the best possible light, it displays that they care about the customers’ experience and provide high-quality products.
Differentiation: Product photography can help a business to differentiate its products from those of its competitors. By presenting a product in a unique or distinguishing way, a business can make its products stand out and attract more customers.
A picture can say a thousand words, but if your eCommerce product photography isn't up to snuff, none of your product descriptions will matter. Bad product photography can make your store look cheap and unprofessional. Keep these five product photography rules in mind as you prepare for the holiday season and update your store inventory.
Rule 1: Get Closer
Photos of products that are too far away make it difficult for the customer to appreciate the product details. These photos will seem even worse if they are out-of-focus. With a close-up shot, customers can see your product's features in detail, which can lead to conversions. The shorter the distance between the camera and the subject, the more pronounced product details become.
We recommend you use a white background such as paper or fabric, or solid color, this will make your product stand out.
Rule 2: Use Natural Light
When photographing your products, you'll want to take advantage of natural light. Natural light is easier on the eyes and has a softer feel than artificial lighting. It also creates a less flat look, which helps create depth in your images. The best natural light comes from the sun, so try to shoot outside or near windows during the day when you can.
If your product photos are outdoors, try to find areas with diffused sunlight. You should also avoid shooting directly into the sun, which will lead to harsh shadows and unflattering images. A side-on angle towards the sun works well here, creating interesting shapes and casting shadows that add detail and profile to an image without distracting glare. If shooting inside, make sure there is plenty of natural light coming through windows - especially north-facing ones that get all-day exposure without overheating - or use reflectors or artificial lights to provide extra lighting if needed.
Rule 3: Showcase All Aspects
Different perspectives make all the difference. Viewpoint is everything. Make sure to showcase your products from different angles; product photography can show off the size and scope of an object, while angles that include a product and a hand can be used to show how something should be held or fit on somebody's body. Ensure you take at least five photos from the front, back, and sides so that customers have plenty of choices when buying.
Don’t Hesitate to Show Products in Use.
