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ZART Seller 101: Zart Platform Product Listing Guide

High-quality photos are crucial for attracting potential buyers and showcasing your products effectively. Clear, well-composed images can significantly increase buyer trust and improve conversion rates. Follow these guidelines to ensure your product photos meet the platform's standards and present your items in the best light.

Photo Quality Requirements:

  1. Image Size and Resolution:

    • Recommended size for listing images is at least 2000 pixels on the shortest side, with a resolution of 72PPI.
    • Image files should not exceed 1MB to ensure quick uploads and optimal website performance.
  2. Photo Composition:

    • Use natural light for photography to achieve soft lighting and enhance the appearance of your item. Avoid using camera flash to prevent harsh lighting and dark shadows.
    • Take multiple photos from various angles and settings to showcase your item comprehensively.
  3. Image Orientation and Cropping:

    • The first photo should be horizontal (landscape) or square to ensure correct display in thumbnail views.
    • Avoid square crops and use a 4:3 aspect ratio for the best results.
  4. Image Optimization:

    • Rotate and adjust photos using photo editing tools to ensure proper orientation and optimal visual appeal.
    • Convert images to the sRGB color mode to ensure that colors displayed on the site match the originals.

Product Aesthetics and Detail Requirements:

  1. Detail Presentation:

    • Ensure photos are clear and free from blurriness or pixelation. Leave enough negative space around the product to allow for cropping without losing any part of the item.
    • Use high-resolution images to capture the fine details of the product.
  2. Accurate Representation:

    • All product photos must be original and accurately reflect the item's quality and condition.
    • Avoid using stock photos or renderings unless specified under certain conditions.
  3. Diverse Presentation:

    • Provide different types of photos, such as packaging shots and close-ups, to give a comprehensive view of the product.

Additional Listing Requirements:

  1. Product Description:

    • Provide detailed descriptions of the product's materials, dimensions, usage instructions, and other relevant information.
    • Ensure that the description is accurate and not misleading.
  2. Tags and Categorization:

    • Correctly categorize and tag products based on their type and characteristics.
    • Use precise keywords to help buyers find your product easily.
  3. Pricing and Inventory:

    • Set a reasonable pricing strategy considering market competition and product costs.
    • Update inventory information regularly to avoid customer dissatisfaction due to stock issues.

Compliance and Safety Requirements:

  1. Safety Standards and Labeling:

    • Ensure that products comply with mandatory safety standards, labeling, certification, and lab testing requirements.
    • Avoid using banned chemicals and heavy metals, such as lead, cadmium, and phthalates.
  2. Prohibited Products:

    • Do not list products that pose an unreasonable risk of harm, such as items that present a choking hazard.

By following these guidelines, Zart platform sellers can ensure their products are professionally presented, compliant with safety standards, and appealing to potential buyers. For detailed instructions and further information, refer to the Zart Seller Help Center and related guides.

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